How To Find Your Niche as a Content Creator

With the consumption of online media and information growing more rapidly than ever, the need for people to produce digestible digital content is in high demand. Because content creation is on the rise, there is no shortage of people looking to break into the industry. Whether you have been in the business of creating content for some time or are new to the game, one of the hardest questions to answer among content creators remains; What is my niche?

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Why is Finding a Niche Important?

Picking a niche as a content creator is imperative to ensuring you stand out and have a platform for your online content to be consumed by the right interested viewers. If a topic category is too saturated, you will have a difficult time competing for attention but if it is too narrow, you will struggle to find viewers that care. This blog is here to help guide you in the right direction by providing information surrounding some of the most popular niches on the market for you to choose from.

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How to Find a Niche?

Deciding on a topic of expertise can be difficult, with so many options to choose between and the amount of information available. While you might know exactly what you want to create content about from the start, is it also possible that you have no idea what interests of yours are worth focusing on, and that is a common experience among creatives. Because finding the right niche is crucial to your success, it should be something you approach with strategy and intuition. The following steps can be used to help you narrow down a niche if you find yourself unsure of where to start:

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1. Figure out what your own interests are.

It is important to ensure that the topic you create content about is one that you are knowledgeable and passionate about. Your own interest in the niche will shine through in the work you produce, making it more interesting for viewers and elevating your reliability as a source on various platforms. Plus, you will be spending much of your time researching and working around this topic, so it will make the process more enjoyable and fun if you have some level of interest.

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2. Research your audience.

One of the key steps in achieving success as an online content creator is to ensure the topic you are researching and informing about is of interest to an audience. This should be a planning phase in the development of your niche, ensuring you look at both the present and future of the audience’s interest in a subject. Choosing a niche that is always evolving and innovating to hold an audience’s attention will provide you with more opportunities to create new content. To create popular, highly consumed content, you must understand your audience and their needs from the beginning of the process.

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3. Do not let your niche be too niche.

While it is valuable for you to choose a niche that is specific and targeted, make sure to avoid getting too distinct with the topic of choice. Although creating content about an industry, in general, might be too broad, it is still important to use strategic decision-making as an approach to choosing a sub-topic within. The best thing to do is find something in the sweet spot, where enough people are interested in the topic but preferably not all of the people. 

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4. Give it a go.

After you have reflected on yourself and researched the market, get started on your content creation. At the end of the day, the process should be fun for you and your viewers or subscribers. You are creating content and providing information that will be consumed by many, and that is a powerful experience. Do not let the fear of failure keep you from experimenting with your interests and creating amazing content. If you find that the niche you have chosen is not working for you, you can always shift your strategy and select a new one down the road.

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Niche Ideas

To aid you in the process of choosing what to create content about, we have hand selected a list of popular niches that can help you get started. While you may not choose one of the topics from the list below, they can still help get your creative wheels turning as you think of what works for you. The niches we have chosen to focus on include:

·   Makeup

·   Gaming/Streamers

·   Fitness

·   Tech Reviews

·   Food

·   Travel

So, time to jump in and explore what makes each of these niches a great starting point for your content creation journey!

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Makeup

If you have any interest in the beauty industry, makeup can be a great niche to start in when creating content. The makeup industry is one that thrives on video and imagery-focused platforms, such as Instagram and YouTube. Marketing strategy for beauty brands. Social media has acted as a valuable platform to share makeup-related content because members of this audience are looking for ways to visualize makeup products and looks in their life. This is an excellent industry to consider if you are someone who likes to create visual content.

Beyond the creative opportunity in the makeup niche as a content creator, the beauty industry is growing, and quickly. The global makeup market is projected to be worth around 85 billion dollars by 2024, with 96 percent of beauty brands shaving an active presence on social media. Social media statistics The new developments of organic and all-natural products are catapulting the makeup industry, making it a valuable niche to enter on the side of content creation.

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Gaming and Streaming

The gaming world is exploding with new video game development and streamer popularity, making it a strong industry to enter as a content creator. Although there are streamers who broadcast their games online, content creators in the gaming industry are different as they create value for their viewers. More information here

While you do not have to be a streamer to create content, a general interest in the video game industry will help to build credibility. Content creation in the gaming world can look like anything from editing footage for entertainment, to providing information on how to navigate the latest updates.

The gaming industry is fueled by innovation, meaning it is always under development and growing. Because of this, a gaming niche could be the perfect opportunity for a content creator to enter the category and stay in it as it evolves. Video games are popular on a global scale, with nearly 26 percent of the world’s population playing. Investopedia article here. This alone provides a huge market of potential viewers and audience members who are likely to be interested in content related to gaming and streaming

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Health and Fitness

The fitness industry is one that has truly utilized the growth of social media to expand its audience. Through sharing nutrition and meal information, transformation photos, and at-home workout videos, many content creators have been able to excel in the fitness market. If you are someone with a passion for health and wellness, the fitness niche might be a wonderful one for you to get started in. With the fitness industry always changing in trend, from gym memberships to home workouts, there are always new ways to join in on creating content in this market.

In the entire industry, the online presence of fitness is projected to grow the highest in the upcoming years, with an expected annual growth rate of 33 percent every year until 2028. This provides a huge opportunity to someone looking to jump into the fitness market and create digital content for a large audience. Individuals who follow the fitness industry are always looking for new trends and ways to improve their health, so there is a lot of room to make a name for yourself in this growing market. Reference here.

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Technology Reviews

The technology industry is on the rise and not slowing down anytime soon, with new developments in products and software happening all of the time. People are constantly looking for the next big thing and often rely on user reviews to make important decisions related to the adoption of new, and existing, technology. If you are someone who has a basic knowledge of technology and enjoys providing your honest opinion, technology reviews might be the best niche for you to create content within.

As technology already exists in a digital space, this is a strong opportunity to create content from an online presence. With innovation at its forefront, the technology industry is always evolving and developing new niche topics that a creator could focus on. For example, in 2022, the technology industry is predicted to shift its focus on expanding the cloud, improving supply chains, supporting hybrid workforces, and creating a sustainable future. Reference here. All of these topics could provide a strong foundation for a niche in reviewing technology as it exists in software, services, and products.

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Food

Culinary content creation is in high demand and if you consider yourself a foodie, this might be the perfect niche for you. Creating content around food requires the skills of someone who can use visual and descriptive content to captivate an audience’s attention. There is an opportunity to create content related to food reviews, recipe ideation, and product photography. As the way people consume content in the food industry continues to evolve, the need for various formats of content will keep growing, providing an excellent opportunity for someone looking to get their foot in the door.

As the food industry looks to innovate, media companies are expanding outside of traditional advertising and into the world of commerce and digital influence. From new app development to website launches, the online presence of the food market is expanding, which is good news for content creators. The more platforms that exist on behalf of an industry, the more content they will need to support their efforts on a digital interface. Now is as good a time as ever to enter the food industry and offer content creation services to businesses that need it. More on this section here

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Animals

If you have a passion for all things pet related, the animal industry might provide an excellent niche for your content creation. Many millennials have a pet-first attitude and are opting to adopt pets rather than have children of their own. In fact, 76 percent of millennials said they would prefer to have a pet over a child. The way that pet care is shifting among the masses makes it a good option as an industry to enter as a content creator.

The sales within the pet industry are projected to reach 109.6 billion dollars in 2022, including consumer spending on everything from pet treats and toys to care. (https://petkeen.com/pet-industry-statistics-trends/) There is also a growing domain for the pet industry presence on social media and other digital platforms. With the increasing popularity of pet-sitting apps and subscription boxes, there is no lack of new trends or surfacing information surrounding the pet industry that would create a great niche for creators. Not only will these platforms be seeking content themselves, but pet owners will be looking for honest user reviews of these products and services before trusting them for their furry best friends.

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Final Thoughts

These are just a few of the most popular and growing industries where you may have success in finding your niche. Of course, choosing the correct niche comes down to your own research, interests, and skillset, making it unique to you and your journey. Take into consideration what you enjoy and how you can utilize it in an industry that will benefit from your content creation. The niche you choose will set the foundation for your content creation and has the potential to catapult you in success if chosen carefully. Trust the experience and insights of others, and above most your own instincts, to guide you in the right direction.